Visual and Interaction Design of a Apple Watch art app

This example is for an ‘inspirational art app’ on the Apple Watch, using Europeana content to show beautiful art based on the search term. The app was designed for glance, so there needed to be low friction, and the interaction should allow the user to perform voice based searches to quickly access content.

Concept of a Europeana inspiration Apple Watch app
Concept of a Europeana inspiration Apple Watch app

Ideation

As the geolocation metadata is sketchy in Europeana, I felt that the focus of the app should be around the beautiful imagery that can be found in the Search Portal.

After reading the Apple Watch Human Interface Guidelines I chose to sketch a workflow which would focus on quickly getting you to the inspirational content.

A sketch showing the workflow of the app
Sketch showing the workflow of the app

User Flow

Unlike the website, the app would require the user to perform the search by voice commands. For unclear commands, the app would ask for confirmation, and then quickly take you to the visuals. For those in need of more context, the image can be tapped to flip over an info card.

A flow chart showing the decision tree
Flow chart showing the decision tree

Design

Based on the flow chart, the Apple Watch Human Interface Guidelines, and the Europeana style guide, I was able to quickly put the screens together to highlight the key interactions that were needed.

Mockups of the Europeana inspirational art app
Mockups of the Europeana inspirational art app
Example of a confirmation screen, and an item page
Example of a confirmation screen, and an item page

Results

The design was turned into a video, which I shared on social media. The comments proved useful, and highlighted the need for good geolocation metadata for apps like this.

Watch the video here.

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Internal UX lead for a Culture Professional website